https://ejournal.stainupwr.ac.id/index.php/As_Sibyan <div style="’text-align: justify;"> <p>Jurnal As Sibyan adalah Jurnal berkala ilmiah yang diterbitkan oleh Prodi Pendidikan Guru Madrasah Ibtidaiyah (PGMI) STAINU Purworejo. Jurnal ini fokus pada studi kajian kritis Pendidikan Islam dan Manajemen Pendidikan Dasar, yang terbit dua kali setahun. Redaksi menerima tulisan mengenai kajian kritis Pendidikan Islam dan Manajeme Pendidikan Dasar dalam bentuk artikel ilmiah, hasil penelitian. Pengelola menyambut baik kontribusi dalam bentuk artikel dari para ilmuwan, peneliti, profesional, dan mahasiswa dalam disiplin ilmu Pendidikan Islam dan Manajeme Pendidikan Dasar untuk dipublikasikan melalui seleksi. Tulisan dikirimkan melalui menu make submmission atau <a href="https://ejournal.stainupwr.ac.id/index.php/As_Sibyan/user/register">links ini</a> dan disesuai dengan template jurnal yang dapat di donwload di menu samping halaman jurnal atau <a href="https://docs.google.com/uc?export=download&amp;id=1OKkGmjAaILZPJmx-7KNvphwUrTWoE3CT">links ini</a>. Redaksi berhak menyunting tanpa mengurangi maksud tulisan.</p> </div> <p>As Sibyan telah terindeks pada :</p> <p><img src="/public/site/images/ghazali/google_scholar.png"><img src="/public/site/images/ghazali/garuda.png"></p> Program Studi Pendidikan Guru Madrasah Ibtidaiyah STAINU Purworejo en-US As-Sibyan 2599-2732 https://ejournal.stainupwr.ac.id/index.php/As_Sibyan/article/view/1164 <p>This study aims to analyze the implementation of educational service marketing management in enhancing the competitiveness of MI Ma’arif Sidomulyo through the application of the 7P marketing mix. The study was conducted in response to the increasing competition among primary educational institutions, which requires madrasahs not only to provide quality educational services but also to develop effective marketing strategies to strengthen public trust and institutional sustainability. A qualitative descriptive approach was employed in this research, which was conducted at MI Ma’arif Sidomulyo, Magelang Regency, from January to February 2026. Data were collected through in-depth interviews, observations, and documentation involving seven informants consisting of the principal, teachers, parents, and community representatives selected through purposive sampling. The data were analyzed using the Miles and Huberman interactive analysis model, including data reduction, data display, and conclusion drawing, while data validity was ensured through source triangulation, method triangulation, and member checking. The findings indicate that the implementation of the 7P marketing mix has been carried out effectively. The product aspect is reflected in flagship religious programs such as tahfidz, tilawah, and character habituation activities. Affordable tuition fees and free registration policies improve educational accessibility for the community. In addition, strategic location, relationship-based promotion, utilization of digital and offline media, competent educators, adequate facilities, and systematic service processes significantly contribute to strengthening the madrasah’s image and competitiveness. The study concludes that comprehensive educational service marketing management plays an important role in enhancing institutional competitiveness and increasing public trust in Islamic educational institutions.<br>Future efforts are recommended to strengthen digital promotion, expand institutional partnerships, and develop innovative educational programs to sustain institutional competitiveness.</p> Zumrolis Sholikhin Dahlia Dahlia Ali Rohmat ##submission.copyrightStatement## 2026-07-13 2026-07-13 9 2 252 263 10.52484/as_sibyan.v9i2.1164