Product and Distribution Strategies for Educational Services from the Perspective of Islamic Education Management in the Era of Digital Transformation: A Field Study at MIN 1 West Jakarta
Keywords:
Product Strategy, Distribution of Educational Services, Islamic Education Management, Digital Transformation
Abstract
Digitalization in Islamic education is becoming increasingly relevant for developing effective product and distribution strategies to address the challenges of the digital transformation era. This study aims to analyze the implementation of product and distribution strategies for educational services within the framework of Islamic education management at Madrasah Ibtidaiyah Negeri (MIN) 1 West Jakarta. This study employs a qualitative approach using descriptive field research. Data were collected through field observations, interviews with the school principal, teachers, and educational staff, as well as a review of documents, which were subsequently analyzed using the updated Miles, Huberman, and Saldaña interactive model—namely, data condensation, data presentation, and drawing conclusions. The results of the study indicate that MIN 1 West Jakarta strives to develop educational programs that integrate the national curriculum with the reinforcement of Islamic values, and implements the delivery of educational services through a combination of face-to-face learning and the use of digital platforms such as social media and computer-based testing systems. The practical implications of this study underscore the importance of visionary leadership by the madrasah principal in driving management innovation and technology integration without neglecting Islamic values. It can be concluded that MIN 1 West Jakarta, as a public madrasah with the vision “Thinking Civilized, Acting According to the Qur’an,” demonstrates adaptive efforts in designing educational product and service distribution strategies relevant to the demands of the digital age
References
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Zuhriyeh, S.-, Ali, Moh., & Hidayat, A. (2025). Digital Transformation of Islamic Education: An Artificial Intelligence-Based Teaching Module Development Study. Edunesia Jurnal Ilmiah Pendidikan. https://doi.org/10.51276/edu.v6i2.125
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Ahariani, D. E., Hude, D., Sarnoto, A. Z., & Saihu, M. (2025). Types and Products of Islamic Education Policy in Indonesia. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan. https://doi.org/10.31004/jerkin.v4i1.1954
ALKHUBRA JABBAR, MOCH. R., Chotimah, C., & Sulistyorini, S. (2025). Integrasi Nilai Keislaman Dalam Manajemen Strategik Untuk Membangun Keunggulan Kompetitif Lembaga Pendidikan Islam Di Era Globalisasi Digital. Cendekia Jurnal Ilmu Pengetahuan. https://doi.org/10.51878/cendekia.v5i1.4153
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Apriyani, H., Yanti, Y., Muzzeki, M., Ajir, I. C., Anwar, C., Anwar, S., & Dacholfany, M. I. (2025). Strategi Manajemen Guru PAI Dalam Menghadapi Transformasi Digital: Tantangan Dan Sistem Pendidikan Islam Di Indonesia. Dimar Jurnal Pendidikan Islam. https://doi.org/10.58577/dimar.v6i2.395
Arifurrahman, A. (2021). Pengembangan Buku Ajar Pendidikan Agama Islam Dengan Pendekatan Problem Based Learning. At-Turost Journal of Islamic Studies. https://doi.org/10.52491/at.v8i1.85
Budiman, S., & Suparjo, S. (2021). Manajemen Strategik Pendidikan Islam. Jisip (Jurnal Ilmu Sosial Dan Pendidikan), 5(3). https://doi.org/10.36312/jisip.v5i3.2197
El Syam, R. S., & Haryanto, S. (2022). Pengembangan Multimedia Berbasis Komputer Untuk Mata Pelajaran Pendidikan Agama Islam Siswa. Jurnal Syntax Admiration. https://doi.org/10.46799/jsa.v3i6.444
Fandir, A. (2024). Transformation of Islamic Education: Implementation of Technological Innovation in Education Management. Jurnal Ilmiah Mandala Education, 10(1), 187. https://doi.org/10.58258/jime.v10i1.6625
Fatkurohim, Arifin, M. Z., & Efendi, N. (2025). Membangun Paradigma Baru: Model Manajemen Pendidikan Islam Berbasis Transformasi Digital. Aksi Jurnal Manajemen Pendidikan Islam. https://doi.org/10.37348/aksi.v3i3.681
Fikri, F. (2025). Manajemen SDM Berbasis Nilai-Nilai Islam Dalam Pengelolaan Lembaga Pendidikan Di Era Digital. Riggs Journal of Artificial Intelligence and Digital Business. https://doi.org/10.31004/riggs.v4i3.2633
Fitria, N. (2023). Kajian Prinsip Dasar Manajemen Pendidikan Islam. Jiip - Jurnal Ilmiah Ilmu Pendidikan, 6(8), 6116–6124. https://doi.org/10.54371/jiip.v6i8.2454
Haryati, H., Andri, A., & Nabila, M. (2024). Pengembangan Model Manajemen Pendidikan Islam Berbasis Teknologi Untuk Meningkatkan Akses Dan Kualitas Pendidikan. Jurnal Syntax Admiration. https://doi.org/10.46799/jsa.v5i10.1638
Hermila, A., & R.L Bau, R. T. (2023). E-Learning Sebagai Komplemen Dalam Pembelajaran: Perwujudan Akselerasi Transformasi Digital Dalam Pendidikan. Jurnal Studi Kebijakan Publik. https://doi.org/10.21787/jskp.2.2023.69-79
Hidayat, M. W., & Janan, M. (2023). Enhancing Moral Integrity: Islamic Education’s Role in Fostering Superior Character Within Islamic Boarding School Management. Managere Indonesian Journal of Educational Management. https://doi.org/10.52627/managere.v5i2.334
Holilah, H., & Hajjaj, W. A. (2024). Transformation of Islamic Education Management in the Digital Era: Trends and Implications for Learning Quality. Jimr. https://doi.org/10.62504/jimr924
Husni, M., Solihuddin, Moh., Aula, I. A., & Kahfi, N. S. (2025). The Role of Technological Innovation in Enhancing Islamic Education Management in the Digital Era. Jurnal Ihsan Jurnal Pendidikan Islam. https://doi.org/10.61104/ihsan.v3i3.1452
Ichsan, Y., Hanafiah, Y., & Nuryana, Z. (2022). Perkembangan Istinbat Hukum Muhammadiyah Dan Kontekstualisasinya Terhadap Pendidikan Islam. Tarbawi Jurnal Pendidikan Agama Islam. https://doi.org/10.26618/jtw.v7i02.5223
Indriani, F., Diba, F., Ubaedullah, D., & Pratama, A. I. (2021). Strategi Pemasaran Pendidikan Dalam Meningkatkan Citra Lembaga Pendidikan Islam. Jurnal Isema Islamic Educational Management. https://doi.org/10.15575/isema.v6i2.13656
Jannah, N. U., Nasrullah, N., Rahmi Daud, A. A., Nadhifah, N., & Faizah Putri, M. L. (2024). Analisis Kajian Framing Dan Penyebaran Hoaks Dalam Surah an-Nisa Ayat 83 Pada Kontent Youtube Ustadz Adi Hidayat. Jimr. https://doi.org/10.62504/jimr991
Majid, M. A. (2024). Koagulasi Mutu Pendidikan: Ikhtiar Epistemologis Memajukan Lembaga Pendidikan Islam Di Indonesia. Jurnal Schemata Pascasarjana Uin Mataram. https://doi.org/10.20414/schemata.v13i2.11877
Mualifah, L. (2023). Review of Islamic Education Management Research in Schools. Scaffolding Jurnal Pendidikan Islam Dan Multikulturalisme, 4(3), 593–604. https://doi.org/10.37680/scaffolding.v4i3.1992
Mudiono, M. (2025). Transformation of Islamic Educational Management in the Digital Era. At Tandhim. https://doi.org/10.53038/tndm.v1i1.287
Nurul ‘Aini, R. A. (2020). Strategi Segmentasi, Targeting Dan Positioning (STP) Lembaga Pendidikan Islam. Jurnal Ats-Tsaqofi. https://doi.org/10.61181/ats-tsaqofi.v2i1..212
Pahrudin, A., Romlah, L. S., & Hidayati, U. (2025). Transforming Islamic Education Management in the Context of Islamic Religious Education: An Overview. Raden Intan Proc. Fam. Hum. https://doi.org/10.47352/3032-503x.81
Pratiwi, M. C., & Riyana, C. (2023). Educator as the Key for Digital Transformation in Curriculum and Learning. Dwija Cendekia Jurnal Riset Pedagogik. https://doi.org/10.20961/jdc.v7i1.69364
Putri, F., & Sadad, R. (2025). Innovative Strategies in Islamic Education Management Facing the Era of Global Disruption. At Turots Jurnal Pendidikan Islam. https://doi.org/10.51468/jpi.v7i1.924
Resufle, A. H., & Rofiki, Moh. (2022). Management of Islamic Education in the Challenges of Society 5.0. Edukatif Jurnal Ilmu Pendidikan, 4(3), 4578–4588. https://doi.org/10.31004/edukatif.v4i3.2820
Rifa’i, F. L., Al Mubarok, F. U., Rochim Maksum, Muh. N., & Mustofa, T. A. (2025). From Mimbar to Mouse: Adapting Islamic Education to the Digital Age. Iseedu Journal of Islamic Educational Thoughts and Practices. https://doi.org/10.23917/iseedu.v8i1.8700
Safitri, S. D. (2024). Innovative Marketing Strategies for the Transformation of Islamic Education. Jemr. https://doi.org/10.61987/jemr.v3i2.435
SODIK, A. (2024). Peran Kecerdasan Buatan (Artificial Intelligence) Dalam Mendorong Inovasi Manajemen Pendidikan Islam Di Era Revolusi Industri 4.0. An Naba, 7(1), 9–18. https://doi.org/10.51614/annaba.v7i1.388
Sodikin, M., Anto, P., & Anwar, K. (2024). Enhancing Education Quality in Islamic Institutions Through Management Approaches. Journal Evaluasi. https://doi.org/10.32478/cwxxya26
Sucipto, S., & Hidayati, D. (2023). Manajemen Kurikulum Berbasis Karakter Diera Digital Pada Muhammadiyah Boarding School (MBS) Weleri Kendal. Jurnal Ilmiah Mandala Education. https://doi.org/10.58258/jime.v9i3.5765
Sugiyono, S., & Khojir, K. (2021). Materi Alat Dan Metode Pembelajaran Dalam Sistem Pendidikan Islam Di Era Digital. El-Buhuth Borneo Journal of Islamic Studies. https://doi.org/10.21093/el-buhuth.v4i1.4084
Supriani, Y. (2022). Implementasi Manajemen Humas Dalam Meningkatkan Mutu Madrasah. Jiip - Jurnal Ilmiah Ilmu Pendidikan. https://doi.org/10.54371/jiip.v5i2.453
Suryana, C., & Muhtar, T. (2022). Implementasi Konsep Pendidikan Karakter Ki Hadjar Dewantara Di Sekolah Dasar Pada Era Digital. Jurnal Basicedu. https://doi.org/10.31004/basicedu.v6i4.3177
Syafaruddin, B. (2024). Conceptual Framework of Islamic Education in the Digital Era: Challenges, Opportunities and Strategies. Ijrer. https://doi.org/10.51574/ijrer.v3i4.2186
Trinova, Z., Syam, A., & Nini, N. (2020). Kepemimpinan Dosen Pendidikan Islam Pada Era Revolusi Industri 4.0. Produ Prokurasi Edukasi Jurnal Manajemen Pendidikan Islam. https://doi.org/10.15548/p-prokurasi.v2i1.2044
Tripitasari, D. (2024). Peran Manajemen Pendidikan Islam Dalam Mempersiapkan Generasi Muslim Di Era Society 5.0. Berkala Ilmiah Pendidikan. https://doi.org/10.51214/bip.v4i3.1167
Zakaria, G. A. N., & Yusmaliana, D. (2023). Management of Education Boarding Schools. Edusoshum Journal of Islamic Education and Social Humanities, 3(1), 50–58. https://doi.org/10.52366/edusoshum.v3i1.60
Zuhriyeh, S.-, Ali, Moh., & Hidayat, A. (2025). Digital Transformation of Islamic Education: An Artificial Intelligence-Based Teaching Module Development Study. Edunesia Jurnal Ilmiah Pendidikan. https://doi.org/10.51276/edu.v6i2.125
Published
2026-09-22
