MEMBANGUN REPUTASI MADRASAH MELALUI TRANSFORMASI INTERNAL DAN EKSPANSI EKSTERNAL (STUDI DI MTs N 5 SRAGEN DAN DI MTs MA’ARIF KEDAWUNG SRAGEN)
Abstract
Madrasahs, as Islamic-based educational institutions, face the challenge of not only improving academic quality but also building and strengthening a positive image amid increasing competition among educational institutions. This study aims to analyze the strategies for enhancing the image implemented by MTsN 5 Sragen and MTs Ma’arif NU Kedawung, particularly through internal and external efforts. The main issue addressed is how internal improvements and external activities influence public perception of the madrasah. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, participatory observation, and documentation, and analyzed descriptively. The subjects included school principals, teachers, staff, and students directly involved in the image enhancement processes. The findings indicate that internal strategies include improving facilities and infrastructure, boosting students’ motivation to achieve, and strengthening the work ethic of educators and staff. Meanwhile, external strategies involve active participation in community social activities, promoting the madrasah through local media, and establishing collaborations with educational institutions and the founding foundation. The simultaneous implementation of both strategies has successfully increased public trust and expanded the madrasah’s reach in attracting new students. This study highlights the importance of synergy between internal improvements and external engagement in building a competitive and highly reputable madrasah.
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